person taking photo of elephants

Using Video Content to Promote Social Justice

Creating video content is a powerful way to share important information and research in an engaging and impactful manner. Video content can convey complex ideas and data in an easily understandable and engaging format, particularly for social justice topics and policy issues. By using visual aids such as animations, infographics, and real-life examples, video content can effectively communicate complex concepts. Additionally, video content allows us to connect with new audiences, expand our reach, and promote positive change towards a more just and equitable society.


Tips and Tricks

  • Plan out your content before you start filming, including a script and storyboard.
  • Use natural lighting or invest in affordable lighting equipment.
  • Keep your camera steady by using a tripod or stabilizer.
  • Consider your audio quality by using an external microphone or recording in a quiet space.
  • Use close-ups and different angles to add visual interest.
  • Add captions or subtitles to make your content more accessible.
  • Utilize simple editing software, such as iMovie or Adobe Premiere Elements.
  • Add music or sound effects to enhance your video’s mood and tone.
  • Keep your videos short and to the point, aiming for no more than 2-3 minutes.
  • Share your videos on social media and engage with your audience for feedback and improvement.

Watch and Learn